It’s no secret that trucks are hot right now. And the notion of, and desire for, an electric pickup has ramped up in ways never before thought possible. The loudest noise maker in the space is obviously Tesla and Elon Musk’s cyber monstrosity. Thanks in part to Tesla, however, and their fabulous marketing machine the public’s perception of electric vehicles has finally started to shift to a point where it might just be possible for an automaker to be successful with an all-electric pickup.
Both Ford and General Motors have been up front in their ambition to bring a mass-produced electric truck to market. Ford has even gone toe-to-toe in marketing rhetoric against Tesla by staging a stunt where an electric F-150 pulled a train. GM has been a little more reserved, however company President Mark Reuss made a big announcement about the future of the company’s electric pickup