Clever Instagram Strategies to Promote Car Shows 

Clever Instagram Strategies to Promote Car Shows 

Instagram might be famous for selfie-taking and pet-loving users, but it is also a great place where automotive enthusiasts come around and interact with each other. In fact, you can see many car and car-related brands tap into the power of this social media platform to reach out to a wider range of audience and promote their products.

With that said, if you’re organizing a car show, you should also use this platform to reach car-lover communities in your area and let them know more about your event. In the following guide, we will talk about how to promote a car event on social media platforms, particularly Instagram, like a real marketing expert!

1. Targeted Ads

While it is a premium feature, Instagram ad campaigns can be an excellent addition to your marketing efforts, especially if you have a sizable budget. It allows your ads to appear just like organic posts in everything from the home feed to the explore page.

Even if you don’t have a big marketing budget, you can still leverage Instagram ads because the costs mainly depend on the type of content you use. A WebFX survey revealed that companies spend $0 to $0.25  for CPC, $0.03 to $0.08 for CPE, and $0 to $4.00 for CPM.

The figures above show that you can adjust how much you should spend according to your marketing budget. However, you must try your best to find a sweet spot where it’s big enough to make you care about its performance but small enough to not damage your finances.

It’s also important to note that you must have a business account to use Instagram ads to promote your car show. While Instagram also allows verified accounts to run ads, it’s best to use a business account if you want to use all of the features of  Instagram ads.

2. Instagram Reels

Reels is a new Instagram feature that allows users to publish short, engaging videos, very much like the video-sharing app TikTok. It has more advanced editing features than Stories. More importantly, companies have reported boosted engagement rates when using Reels.

To start making Reels, you can simply tap the “add new posts” symbol on your profile page and change it to the Reels mode. You can then add existing clips from your gallery or record a new one. After that, you can add music, stickers, and even special effects to it.

When editing Instagram Reels for your car show, pay attention to what music you use as it can help improve your engagement rates. Moreover, when you’re making an informative clip, don’t forget to turn the caption on since it helps users understand your content better.

3. Instagram Stories

With Instagram stories, you can share behind-the-scenes footage with your followers, giving them a firsthand look at what’s happening. Share with them rare information about upcoming car reveals, notable guests, or even surprise performances to let them in on the fun.

Use Instagram Stories Highlights to keep the event momentum going. With this feature, you may archive key details, like the schedule, place, etc. To get people excited about this year’s show, try to bring up the amazing vibes from previous events. 

A regular story posting schedule, either daily or weekly, is a tried-and-true strategy for creating a sense of anticipation. To keep your followers interested, combine it with attention-grabbing and conversation-sparking visuals. For the best impact, try to post during peak hours.

Additionally, keep in mind to engage the audience with your Instagram stories by including polls and Q&A sections. Make sure someone is routinely monitoring the response. Who knows, after reading your responses, someone who was on the fence might decide to attend.

4. Comments and Direct Messages

By closely monitoring comments and direct messages, you can use Instagram to create a community of car lovers. By responding immediately, you show that you care about your audience. They become more trusting and are more inclined to join and engage.

The same holds true for direct messages. Maybe someone has questions about parking or ticket prices. By answering their questions clearly and politely, you’re providing skilled customer service and making them feel valued. You can even include FAQ guides in your car show flyer templates

Don’t leave people hanging. By being a keen listener on Instagram, you’re doing more than just promoting your upcoming car show. Rather than that, you’re also developing a space where car enthusiasts and other like-minded people can interact and get excited about the day itself.

The Takeaway

When it comes to promoting your car show, Instagram delivers a dynamic platform for interacting with potential attendees. It offers a bunch of tools, such as Instagram Stories and targeted ads, to generate buzz about the event you’re organizing. 

Using the above guide, you can create strategies that work well for using Instagram to promote events. Whether your goal is an intimate local gathering or a huge conference, these tips will substantially increase participation and ticket sales.