Apple

Apple Loses Key Self-Driving Car Engineers To Rivals

By Michael J. Moody 5 months ago

As Flannery O’Connor definitely didn’t say, a good self-driving car engineer is hard to find. 

They’re apparently even harder to hold on to, as Apple ( (AAPL) – Get Apple Inc. Report) has lost three engineers key to its ongoing self-driving car project to Silicon Valley rivals working on so-called “air taxis.”

Eric Rogers, who has been billed as Apple’s chief engineer for radar system on the self-driving car project, left to join Joby Aviation Inc. ( (JOBY) – Get Joby Aviation, Inc. Report.) , an “Electrical Aerial Ridesharing” company that is developing an aircraft that takes off and lands vertically, and looks sort of like a cross between a helicopter and a small plane. 

Apple also lost both Alex Clarabut, an engineering manager for the team’s battery systems group, as well as Stephen Spiteri, an Apple hardware engineering manager to Archer Aviation

… Read More

Apple Car could double company’s revenue and market value, says Morgan Stanley

By Michael J. Moody 6 months ago

By Emily Bary

Talk of an Apple Car is ‘catalyzing a shift in investor narrative back toward the attractiveness of the platform,’ analyst says

A hypothetical Apple Inc.-designed car may be years away, but it could already be helping the company’s stock, in the view of one analyst.

“We see the prospects of Apple Car–representing the clearest path to doubling Apple’s revenue and market cap–catalyzing a shift in investor narrative back toward the attractiveness of the platform (1 billion loyal customers) and long-term sustainable growth,” wrote Morgan Stanley’s Katy Huberty in a Friday note to clients.

Simply put, “investors should pay attention to Apple Car,” Huberty wrote.

Her comments come after a Bloomberg News article Thursday highlighted a series of developments around the consumer electronics company’s plans for an electric vehicle. Apple reportedly has sped up its launch targets as it now aims to introduce a car in four years.

… Read More

Apple Car: Here’s what we know so far

By Michael J. Moody 7 months ago

Edgar Cervantes / Android Authority

Few things are confirmed about the legendary Apple Car beyond it being some sort of large-scale automotive project. As usual, the iPhone maker is being as secretive as possible — yet there have been far too many reported hires, deals, and other developments for its auto work to be purely experimental. Here’s what you need to know to get up to speed with the Apple Car.

Also read: Green Authority — The best electric motorcycles you can get

What is the Apple Car?

Apple Car Mockup interior

Edgar Cervantes / Android Authority

At its core, we know Apple Car involves some form of EV (electric vehicle). All the rumors have pointed in that direction, and gas wouldn’t make sense for a company that rides on green credentials. By the time any product hits the streets, gas will probably be seen as backwards — especially in Apple’s home

… Read More

Apple to develop its EV independently, axing plans for collaboration

By Michael J. Moody 8 months ago

Apple’s heavily rumored electric car will be developed independently, according to sources in Korea. Apple was in talks with several large automakers as the project became more real this year, but it seems the tech giant is more interested in developing its first EV on its own.

New reports from Korea’s Maeil Economic Daily indicate that Apple is establishing its own “automobile research institute” and has been pushing for the development of its vehicle on its own. Previously, Apple had been in talks with large carmakers like Toyota, BMW, Hyundai, Kia, and Nissan, all companies with a long line of automotive expertise that would assist Apple in manufacturing, research, and development. Apple favored a partnership previously, but now things seem to be delayed due to production bottlenecks across the board, which has Apple in a difficult situation.

As a result, Apple wants to get the project rolling, and it

… Read More