Apple

Apple Partner Foxconn to Form EV Partnership With Fisker

(Bloomberg) — Foxconn Technology Group will develop an electric vehicle with Fisker Inc., part of the manufacturer’s efforts to boost its automotive capabilities at a time when technology companies including its main customer, Apple Inc., are looking to expand in vehicles.

The car will be built by Foxconn, targeted at multiple markets including North America, Europe, China and India, and sold under the Fisker brand, according to a joint statement from the companies Wednesday. Production is set to start in the fourth quarter of 2023.

Fisker is looking to break new ground with its second planned model. The startup plans to make a vehicle that doesn’t fit into an existing segment, like a sedan or SUV. Its partnership with Foxconn, a Taiwanese smartphone maker which is new to the auto business, is pinned on hopes that the collaboration will bring innovative manufacturing.

“The auto industry is very stale,” company founder

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What problem is the Apple Car trying to solve?

The Apple Car won’t be unveiled until it’s ready. It’s the slow-and-steady approach Apple often takes when working on a new product. The Cupertino-based company usually opts to stand back and evaluate the marketplace, carefully dissecting problem areas and finding ways to improve. This is most evidenced by the iPhone.

If Apple wanted to, it could have created a handset to compete with the PalmPilots and BlackBerrys of 2005. Yet, Steve Jobs and co. focused on creating a paragon of technology, rather than a version of what was currently available. Apple instead developed technologies that could fulfill that vision. Of course, after the iPhone was unveiled, the market shifted completely. Apple could do the same with car world. Maybe.

There’s a reason Apple has not created a Tesla competitor yet, even though Apple Car rumors have been swirling since 2014. Just like it did with the iPhone, Apple is developing

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Apple Car reportedly shopping for the eyes of its autonomous driving

Apple’s autonomous car project is hunting for the well-rumored EV’s eyes, a new report suggests, with the iPhone-maker said to be in discussions with multiple LIDAR specialists. The scanning technology is widely – though not universally – believed to be key to building vehicles that can drive themselves, given its ability to map an environment, in real time, and in great detail.

Multiple companies develop LIDAR sensors currently, for automotive and robotics use, among other purposes. Apple has also used the same core premise of the technology for its own custom sensors, the so-called LiDAR Scanner that launched on the iPad Pro and later appeared on the high-end iPhone 12 Pro Max.

Now, Apple is currently speaking with multiple sensor companies, Bloomberg reports, quoting insiders familiar with the negotiations. Talks are still ongoing, it’s suggested, and Apple is not yet believed to have picked a likely LIDAR candidate. Whichever hardware

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Apple and Tesla expert says Apple is getting into the car business

Is Apple going to build a car, partner on a car, or offer software and services for cars? You’ve heard all of those theories — and heard them retracted. Now what?

“I think it’s important to make a distinction between when Apple works on something compared to when it sees the light of day,” says Gene Munster,  co-founder and managing partner of Loup Ventures and a keen watcher of Apple and its automotive doppelganger, Tesla. “It’s very clear Apple has ambitions to build a car. It was not clear six months ago.”

Apple car rendering

Designer Aristomenis Tsirbas won a contest to imagine the Apple Car back in 2015, but the company has yet to produce one. 


Aristomenis Tsirbas

Our conversation was booked as rumors flew that Hyundai or Kia were about to announce a deal to build cars with Apple. By the time the interview took place a few days

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