Apples

What’s happening with Apple’s autonomous electric car?



Project Titan: What's happening with Apple's autonomous electric car? photo 3


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Project Titan: What’s happening with Apple’s autonomous electric car? photo 3

(Pocket-lint) – Apple is trying to revolutionise the car, or at least that’s what all the leaks and rumours indicate. Here’s what you need to know.

Is Apple really developing a car?

  • Yes, it’s been exploring the idea since 2014
  • The project, Titan, has morphed over the years
  • Currently, Apple is focusing on an autonomous car

Several reports since at least 2014 have claimed that Apple is not only poaching former Tesla employees and hiring automotive experts but has also quietly started up a research lab filled with hundreds of Apple employees all working on a secretive project codenamed Titan. What’s more, the noise around the project has been getting louder. It’s now believed that Project Titan will result in an autonomous electric vehicle, often referred to as Apple Car.  

The most recent reports suggest

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Apple’s car obsession is all about taking eyes off the road

At first glance, the forays Apple Inc., Google and other technology giants are making into the world of cars don’t appear to be particularly lucrative.

Building automobiles requires factories, equipment and an army of people to design and assemble large hunks of steel, plastic and glass. That all but guarantees slimmer profits. The world’s top 10 carmakers had an operating margin of just 5.2% in 2020, a fraction of the 34% enjoyed by the tech industry’s leaders, data compiled by Bloomberg show.

But for Apple and other behemoths that are diving into self-driving tech or have grand plans for their own cars, that push isn’t just about breaking into a new market — it’s about defending valuable turf.

“Why are tech companies pushing into autonomous driving? Because they can, and because they have to,” said Chris Gerdes, co-director of the Center for Automotive Research at Stanford University. “There

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A Car Could Drive Apple’s Market Cap to $3 Trillion, Analyst Says. Here’s How.

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Apple has the resources to make a car, says Citi analyst Jim Suva.


Eric Thayer/Getty Images

The

Apple

Car is coming, and it could be spectacular. At least, that’s what Citi analyst Jim Suva thinks.

In a deep-dive research note Friday, Suva writes that entering the automotive market could be the catalyst that drives Apple’s market capitalization to $3 trillion from $2 trillion. While there has been plenty of talk about an Apple car, the company hasn’t addressed the possibility, and has a policy of not discussing future product plans.

“Yes, we do believe Apple will likely make an Apple Car via outsourced production and that this will be part of the road for Apple to travel from a $2 trillion market cap to $3 trillion,” Suva writes.

He concedes that cars would have margins below the current corporate average, but thinks the returns to Apple would be

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Apple’s self-driving car strategy may be stuck in neutral

After weeks of confusion and contradictory news, it has almost become confirmed that Hyundai-Kia will start manufacturing Apple’s mysterious self-driving electric vehicle at one of its factories in 2024. Or later. Or not at all.

As is with nearly all news coming from Apple, the report is shrouded in secrecy, unconfirmed facts, and lots of quotes from anonymous sources. But this latest news does have some key points that, if true, paint a clearer picture about Apple’s self-driving plans — and leave many more questions unanswered about the future of the company.

Manufacturing the Apple Car

Apple’s self-driving car will reportedly be manufactured at the Kia assembly plant in West Point, Georgia, in 2024. But “people familiar with the talks between Apple and Hyundai-Kia say the eventual rollout could be pushed back,” according to CNBC. And Apple is in talks with other carmakers as well, so the entire deal

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