Brand

Nissan is most awarded mass market car brand for 2020

Despite a string of bad news for Nissan, from its CEO’s fall from grace, to crashing stock prices, to the halt in production brought about by the COVID-19 pandemic, a ray of light shines upon the beleaguered Japanese car brand after a study found it to be the most-awarded mass market brand in 2020.

The latest J.D. Power 2020 Automotive Performance, Execution and Layout (APEAL) Study, released last week, revealed that Nissan managed four segment wins, the most of any mass market brand.

 

The all-new 2020 Nissan Sentra is Nissan’s best performing car in the study, scoring 42 points above its segment average (compact car). Meanwhile, the all-new Nissan Versa scored 41 points ahead of segment average (small car). Consequently, the latest Nissan Maxima was 30 points ahead of segment average (large car) marking the third APEAL segment win in a row for the Nissan

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Toyota Remains World’s Most Valuable Car Brand, Study Finds

Tesla was the only car brand to increase its value.

Just three automakers made it to the top 100 brands in market researcher Kantar’s latest 2020 BrandZ Top 100 Most Valuable Brands study. Toyota, ranked 48th overall, still remains the world’s most valuable car brand despite losing approximately 3 percent of its value compared to 2019.

Mercedes-Benz is the second most valuable brand in the automotive industry according to the study, placing 56th overall, followed by BMW at 61st position, losing 9 and 12 percent respectively. Ford and Honda dropped off the top 100 list after losing 10 and 15 percent of their values compared to 2019.

The Results From 2018 And 2019:

“Since 2008, the car sector has declined in value and has never recovered,” Global BrandZ Strategy Director, Graham Staplehurst, told Automotive News. “It’s very different from other sectors. For example, the luxury sector

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