The Hispanic American community represents 19 percent of the population. This makes the Hispanic American population a more participative “minority” in the economy, culture, science, and in all areas of life. The automotive industry is no exception: Nearly 20 percent of vehicles sold in the U.S. in 2020 were purchased by people of Latino origin.
(For Hispanic Heritage Month, which runs from September 15 to October 15, we are highlighting the best Latino talent in science and technology, as well as the related consumer trends of this community.)
In 2020, 29 percent of new vehicle registrations were multicultural (Hispanic, Asian, African American), with Hispanics leading growth in this category in the automotive industry. Here are the favorite cars of Hispanic Americans.
According to IHS Markit, a consulting firm that conducts research work on the automotive industry, the preferred brands of Hispanic Americans in