Cars of the future will come in more complex colors
Henry Ford famously said of the Model T: “Any customer can have a car painted any color that he wants so long as it is black.”
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Cars of the future will be painted in more diverse, textured and complex colors, say the experts at giant paint supplier BASF.
Why it matters: Color is an emotional and subjective consideration in buying a car, and it plays an important role in consumers’ buying preferences, notes Paul Czornij, BASF’s head of automotive color design in the Americas.
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“Remember, your car is an outward expression of who you are,” Czornij tells Axios. “The color hue, how bold or muted it is, depends on what you’re trying to project about your personality.”
Driving the news: BASF’s coatings division just released its Automotive Color Trends collection for 2021-22, which