customers

Lexus, Subaru Have Most Loyal Customers Among New-Car Buyers: Study

The customer experience matters

Automakers work hard to keep customers coming back, and increasing competition is only making that job much more difficult. Some brands are better at retaining customers than others. J.D. Power’s 2020 US Automotive Brand Loyalty Study for new cars, released this week, shows which automakers succeed in customer loyalty, and which ones have work to do.

Lexus tops the study for luxury brands with a 48 percent of customers returning to the brand. That’s followed closely by Mercedes at 47.8 percent with BMW, Porsche, and Audi trailing at 45.1 percent, 44.9 percent, and 43.4 percent, respectively. Those automakers squash brands such as Jaguar (20.7 percent), Infiniti (27.7 percent), and Maserati (28.7 percent). For US brands, Lincoln bested Cadillac 37 percent to 33.8 percent.

How Automakers Stack Up:

Mass market automakers that see a high percentage of returning customers include Subaru, Toyota, and Honda. The three

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These 15 car models saw the greatest growth in used sales since customers started buying again

2918 Nissan Rogue Sport.
2918 Nissan Rogue Sport.

Nissan

  • Car search engine and automotive research firm iSeeCars.com created a list of 15 vehicles that saw the greatest used car sale growth from May 2019 to May 2020.

  • The list also included the vehicles’ respective month-over-month growth in 2020 from April to May.

  • iSeeCars.com’s list — which is ranked by highest to lowest year-over-year growth — is topped by the Honda HR-V, which saw a 53.1% increase in used car sales from May 2019 to 2020.

  • However, the Mazda CX-5 saw the largest used car sale growth from April to May with a 108.9% spike.

  • On average, used cars saw a 12.5% decrease in sales from May 2019 to May 2020, but a 105.5% increase from April 2020 to May.

  • Visit Business Insider’s homepage for more stories.

Car search engine and automotive research firm iSeeCars.com created a list of 15 used vehicles that saw

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