data

Car & Automotive

Cox Automotive Introduces DRiVEQ, the Data Intelligence Engine Powering Its Family of Leading Services and Solutions

Published: Feb. 24, 2022 at 12:00 PM EST|Updated: 6 hours ago

ATLANTA, Feb. 24, 2022 /PRNewswire/ — Cox Automotive today launched DRiVEQ, the official branding of the company’s dynamic data intelligence capabilities that powers the industry’s largest portfolio of automotive solutions and services. DRiVEQ combines Cox Automotive’s broad portfolio of first-party automotive data, sourced from the company’s many end-to-end automotive solutions, with cutting-edge artificial intelligence technology. DRiVEQ is the engine that powers Cox Automotive’s ability to deliver valuable business insights, services and solutions not only to the company’s many clients but to the auto industry as a whole.

DRiVEQ is the engine that powers Cox Automotive’s ability to deliver valuable business... — DRiVEQ is the engine that powers Cox Automotive’s ability to deliver valuable business insights, services and solutions not only to the company’s many clients but to the auto industry as a whole.(PRNewswire)

Cox Automotive today launched DRiVEQ, the official branding of the company’s dynamic data intelligence capabilities.

Car & Automotive

Automotive Service Providers Leverage Customer Data

By Michael J. Moody 5 months ago

If someone has taken their car to one of your stores to get an oil change, they’re a good candidate to go to another one of your outlets for a car wash. The key is to capture their contact information and then reach out to let them know about the other services you offer.

With a database that now includes information about 20 million unique customers, Driven Brands Holdings aims to do just that. The provider of automotive collision, maintenance and car wash services said it expects its new digital and data strategies to accelerate its growth.

“The digital and data unlock is underway,” Driven Brands President and CEO Jonathan Fitzpatrick said Wednesday (Feb. 16) during the company’s quarterly earnings call. “Nothing is modeled, but it will absolutely provide an upside.”

Cross-Promoting Different Brands

Four months earlier, the company added its first chief digital and data officer. When announcing the

Car & Automotive

Automotive Dealerships Need Compelling Digital Buying Journey, According to New Data from OSF Digital | News

By Michael J. Moody 5 months ago

This latest report makes a case for automotive dealers to optimize their websites to drive greater sales

QUEBEC CITY, Jan. 27, 2022 /PRNewswire/ – OSF Digital, a leading provider of digital transformation services to companies worldwide, has released a new report titled: The OSF Digital 2022 U.S Automotive Dealership Ecommerce Benchmark Study. The report reveals that consumers want to complete car research online to get direct visibility into inventory at specific dealerships. It also indicates that consumers want the convenience of requesting a meeting to get a quote or book a test drive, and they want access to marketplaces of related products to help streamline their busy lives. Despite this need, many U.S. automotive dealers are behind and not providing online tactical, tangible, and pragmatic solutions to engage customers. Download and read the full benchmark report here.

“Customers are digital-first, and automotive dealerships need effective digital

Car & Automotive

This Is the Most Popular Car in Your State, According to Data

By Michael J. Moody 1 year ago

This Is the Most Popular Car in Your State, According to Data

Buying a new car can be a stressful endeavor. You want something reliable, but don’t want to sacrifice style completely, all while sticking to a budget you can afford. There is no shortage of options, and odds are there are plenty of choices that fit the bill of what you’re looking for in a vehicle. But if your knowledge of the automotive market is minimal, which is the case for most of us, finding the right car can feel overwhelming. To help it feel less so, we consulted a new study by Insurance broker Insurify that determined the most popular car in each U.S. state. After all, if a large number of people drive a particular make or model, there must be a reason why.

The study’s researchers analyzed 2.9 million car insurance applications filed

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