This latest report makes a case for automotive dealers to optimize their websites to drive greater sales
QUEBEC CITY, Jan. 27, 2022 /PRNewswire/ – OSF Digital, a leading provider of digital transformation services to companies worldwide, has released a new report titled: The OSF Digital 2022 U.S Automotive Dealership Ecommerce Benchmark Study. The report reveals that consumers want to complete car research online to get direct visibility into inventory at specific dealerships. It also indicates that consumers want the convenience of requesting a meeting to get a quote or book a test drive, and they want access to marketplaces of related products to help streamline their busy lives. Despite this need, many U.S. automotive dealers are behind and not providing online tactical, tangible, and pragmatic solutions to engage customers. Download and read the full benchmark report here.
“Customers are digital-first, and automotive dealerships need effective digital