1930s-Era Designer’s Impact on the Industry
The car world has a history with fashion brands: Fiat partnered with Gucci for the 500C, Bugatti tapped French luxury brand Hermès, Lamborghini once had a Versace version, and Volkswagen partnered with Adidas for an athleisure look. New York Fashion Week even has an official automotive partner in BMW.
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The car world has a history with fashion brands: Fiat partnered with Gucci for the 500C, Bugatti tapped French luxury brand Hermès, Lamborghini once had a Versace version, and Volkswagen partnered with Adidas for an athleisure look. New York Fashion Week even has an official automotive partner in BMW. Nearly 100 years ago, Helen Dryden […]
Nearly 100 years ago, Helen Dryden made a big splash by applying her design experience from 14 years at Vogue magazine to pre-war Studebaker models like the 1936 Dictator, 1937 President, and 1939 Champion. She became a brand of her