Shoppers Eye 4th of July Car Sales as Pandemic Expedites Car-Buying Plans
Some consumers may celebrate the birth of the nation by buying a new car, as Fourth of July car deals and pandemic concerns provide an incentive to shop.
Automotive marketplace Cars.com surveyed consumers who have an interest in acquiring a new car to see if the COVID-19 outbreak was impacting their plans. The survey found that not only were most respondents expediting their timeline for getting another car in part because of the pandemic, but 44% said they were prepared to close the deal on a vehicle over the holiday weekend.
A myriad of reasons to buy
Respondents gave a host of reasons for why they were quickly moving forward with their car-buying plans.
More than half — 52% — said they want something new, or at least newer than the vehicle they already own. More than a third of respondents — 42% — said they believed the deals that