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Apple Car could double company’s revenue and market value, says Morgan Stanley

By Emily Bary

Talk of an Apple Car is ‘catalyzing a shift in investor narrative back toward the attractiveness of the platform,’ analyst says

A hypothetical Apple Inc.-designed car may be years away, but it could already be helping the company’s stock, in the view of one analyst.

“We see the prospects of Apple Car–representing the clearest path to doubling Apple’s revenue and market cap–catalyzing a shift in investor narrative back toward the attractiveness of the platform (1 billion loyal customers) and long-term sustainable growth,” wrote Morgan Stanley’s Katy Huberty in a Friday note to clients.

Simply put, “investors should pay attention to Apple Car,” Huberty wrote.

Her comments come after a Bloomberg News article Thursday highlighted a series of developments around the consumer electronics company’s plans for an electric vehicle. Apple reportedly has sped up its launch targets as it now aims to introduce a car in four years.

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Morgan Stanley Storms Into the EV Space; Offers 2 Stocks to Buy

We are indeed living in interesting times – and in many ways, that’s a good thing. Take the automotive industry, for example. Technology is changing a rapid pace, and when it settles, it will dramatically change the way we drive. In 2030, our concept of ‘car’ will likely be unrecognizable to drivers from 1980.

The biggest changes are coming from power systems and artificial intelligence. AI will bring autonomous tech to our cars, making self-driving vehicles a reality. But the power systems changes will hit us first. In fact, electric-drive vehicles are already on our roads, and electric vehicle (EV) companies are proliferating rapidly.

For the moment, there are several roads to potential success in the EV market. Companies are working to position themselves as leaders in battery tech, or electric power trains, or to maximize their range and performance per charge. It’s a fact-paced industry environment, offering both opportunity

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