Car PR Execs – Quid Pro Quo, Its Only Fair

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Please take a moment to read our thoughts on our “One Hand Washes The Other” relationship…

Co-founders Note: Kudos. Unpaid-For Editorial Brand Exposure has been proven to be in a Virtual Tie with Paid-For TV Advertising In influencing Automotive Purchasers according to a new report from Foresight Research.

I’d say that this data should finally empower car maker PR execs to do what’s right, to be able to step up and control budgets to monetarily support the publishers of automotive editorial web sites, editorial web sites that have been giving car companies space and time for free and providing the most effective support for auto brands without receiving even a minimum paid-for payment, its now time to step up before its too late. Will it have to come to…”no monetary support, no more freebies?” Subaru For 1997 (theautochannel.com)

The ownership of The Auto Channel believes that after 26 years of

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See How the Founder of Girls Auto Clinic Challenges the Status Quo

Photo credit: Hearst Owned

Photo credit: Hearst Owned

Ready to take on the status quo?

For the next episode of Inside Track, Road & Track‘s virtual Q&A series, Car and Driver Editor-in-Chief Sharon Carty is taking over to chat with Girls Auto Clinic Founder Patrice Banks. GAC is a woman-owned-and-operated business that offers automotive buying and repair resources, products, and services based on trust, education, inclusion, and empowerment. It’s all happening on Thursday, April 22 at 12:00 p.m. ET (9:00 a.m. PT), and we’d love for you to join us.

Register Here

In this episode, Sharon will explore how Patrice continues to challenge the status quo after starting her business, as well as the impact she’s made on women in the auto industry. If you want to see it all go down, head on over to our sign-up page here.

(Plus, check out Patrice’s “do-it-herself guide” to auto maintenance, roadside emergencies,

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