Remains

Toyota Remains World’s Most Valuable Car Brand, Study Finds

Tesla was the only car brand to increase its value.

Just three automakers made it to the top 100 brands in market researcher Kantar’s latest 2020 BrandZ Top 100 Most Valuable Brands study. Toyota, ranked 48th overall, still remains the world’s most valuable car brand despite losing approximately 3 percent of its value compared to 2019.

Mercedes-Benz is the second most valuable brand in the automotive industry according to the study, placing 56th overall, followed by BMW at 61st position, losing 9 and 12 percent respectively. Ford and Honda dropped off the top 100 list after losing 10 and 15 percent of their values compared to 2019.

The Results From 2018 And 2019:

“Since 2008, the car sector has declined in value and has never recovered,” Global BrandZ Strategy Director, Graham Staplehurst, told Automotive News. “It’s very different from other sectors. For example, the luxury sector

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Bruce McLaren’s Automotive Mark Remains Indelible 50 Years After His Passing

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About midday on June 2, 1970, the Goodwood circuit in south-east England fell silent. Bruce McLaren had been testing his latest Can-Am car and was squeezing in one more lap before lunch when the vehicle’s rear bodywork came adrift on the Levant Straight and he slammed into an abandoned marshal’s post at 180 mph. Motorsport had lost a true hero of the racetrack at the age of 32.

Fifty years on, Bruce McLaren is still revered in motoring circles around the world. And it’s no wonder. He won the 24 Hours of Le Mans in 1966 driving a Ford GT40, then the 12 Hours of Sebring the following year. Team McLaren also dominated Can-Am from 1967 to 1972—Bruce himself winning the series in 1967 and 1969—and his eponymous F1 team has gone on to claim eight World Constructors’ Championships and 12 World Drivers’

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