General Motors and
are veering into online used-car sellers’ lane. How quickly can they overtake them?
GM announced earlier this month that it will launch a new website, CarBravo, which will help its U.S.-based dealers market and sell all types of used cars online, not just its models. That would place it in direct competition with online used-car retailers such as Carvana, Vroom,
which has both a bricks-and-mortar and e-commerce presence. Ford started inching into that territory last year when it launched a platform, Ford Blue Advantage, that also lets dealers list and sell used cars, though it is limited to its own-brand certified vehicles.
The move would help GM take a piece of the red-hot used-car market. Almost three times as many used cars were sold in 2021 as new vehicles in the U.S., according