Stellantis CEO Carlos Tavares promises that Dodge’s upcoming electric muscle car will produce a “shocking” sound.
The executive says the Dodge team is working on creating a sound worthy of accompanying the brand’s new age of performance. According to the company’s market research cited by Tavares, younger consumers in their 30s are open to the idea of electric muscle.
As the Hellcat era comes to a close, the unmistakable sound of the supercharged V8 has to be replaced by something equally visceral, Stellantis’ CEO suggested during a media roundtable Tuesday attended by Automotive News.
“We are creating a sound that you cannot imagine. It’s something that is shocking. After they create the sound, they are thinking about how they make the sound louder and more powerful in function of the way you are using the car.”
Dodge muscle car buyers certainly like their rides to make a