Volkswagen

Forbes Wheels Sports Car Of The Year: 2022 Volkswagen Golf GTI And Golf R

By Michael J. Moody 7 months ago
2022 Volkswagen Golf GTI
The 2022 Volkswagen Golf GTI and Golf R are Forbes Wheels Sports Cars of the Year. Volkswagen

The term “sports car” is a fluid one. Purists insist it defines a vehicle bred explicitly for performance and competition first and foremost. Casual enthusiasts may consider the term appropriate for any passenger car with mildly elevated dynamics or simply a sleek and spicy design.

Wherever you fall on the spectrum, one truth is undeniable: A genuine sports car triggers the lizard brain and nurtures a highly focused and instinctual conversion between driver and machine. In short, it makes driving fun and engaging, no matter the price. By that measure, the 2022 Volkswagen Golf GTI and Golf R stand shoulder to shoulder with sports cars of all stripes regardless of price.

Case in point: Forbes Wheels Car of the Year panelists favorites were the Golf GTI and Golf R, 2022 Porsche 718 Cayman

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Volkswagen Electric Cars Showcased at the Petersen

By Michael J. Moody 12 months ago

Looks like the future is going to be all-electric, and the Petersen Automotive Museum is celebrating it with their exhibit, “Building an Electric Future: The Technology of Today for the Vehicles of Tomorrow.”

While that title isn’t exactly spot-on—sounds like we’ll have outdated technology in the future—the exhibit itself is pretty cool. Actually, the Petersen has had some sort of Cars of Tomorrow-type exhibit its whole existence, from the day the museum first opened in 1994. Those cars have included everything from whacky, university-built solar cars for the World Solar Challenge race to steam cars and early electrics.

“We endeavor to do two things, learn from the past and become inspired for the future,” said Petersen Museum chief historian Leslie Kendall. “With electric cars, we’ve done both of those things.”

The museum has a 1901 Detroit Electric car that it exhibits to remind people how long EVs have been

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How S4M converted 44% of impressions to Volkswagen dealership visits

By Michael J. Moody 1 year ago

Volkswagen is a German multinational automotive corporation, famous for its high-quality cars. Founded in 1937 with the sole purpose of mass-producing today’s world-renowned Beetle, it now designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery across the globe. The company operates in approximately 150 countries and has maintained the largest market share in Europe for over two decades.

In the race to gain consumers’ attention during the crucial period of January, Volkswagen Import wanted to complement its mass media advertising strategy by leveraging mobile activations to increase its visibility and promote its four bestselling car models – Golf, Polo, T-Roc and Tiguan – to drive more visits to dealerships across Belgium.

The strategy

To reach over-solicited buyers and make its brand stand out, Volkswagen partnered with drive-to-store specialist S4M for the Brussels Motor Show 2020 to create a dynamic mobile campaign that would appeal to car lovers

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Volkswagen, close your factory in Xinjiang and protect Uyghur human rights

By Michael J. Moody 1 year ago

In April, Jewish World Watch, the American Alliance for Automotive Corporate Social Responsibility, and 17 other human rights organizations took part in the Uyghur Week of Action and the affiliated Global Day of Business Engagement to push our message that Volkswagen must close its factory located in Xinjiang, China, and stop using Uyghur forced labor once and for all. Founded by the Nazi Party in 1937, Volkswagen is once again using forced labor to make a profit and curry political favors. It is a situation that has yet to prove as uncomfortable as it should for the car company.

American consumers can help shake those who provide aid and comfort to the Chinese Communist Party in its genocidal campaign against the Uyghurs. Consumers can and should demand products, goods, and services that are not providing aid and comfort to those complicit in genocide.

Instead of making amends for its past

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