Automotive e-commerce firm Vroom is expanding in D-FW, adding personalized concierge service

The used-car e-commerce platform Vroom has opened a new last-mile logistics facility in Dallas-Fort Worth aimed at making online car buying a little more personal.

With headquarters in New York and Houston, Vroom has delivered to Dallas-area residents since the company was founded in 2012. The new facility is in Euless, equidistant from Dallas and Fort Worth, and will allow the company to send a concierge employee along with your purchase to help you navigate the ins and outs of your new vehicle.

The facility will serve customers within a 70-mile radius, providing the enhanced service as far east as Quinlan and as far west as Mineral Wells.

Vroom declined to say how many employees it would have at the Euless facility or how many concierges it would hire.

Two years ago, Dallas and Orlando were the test markets for the concierge service, which the company said garnered high

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Carvana And Vroom Are Still Tiny Compared To Dealerships

I had hoped that the billion-dollar startups of online car sales like Carvana and Vroom would utterly quash megamall car dealerships forever. In fact, the big brick-and-mortar dealers seem to be surviving just fine.

This popped up on my radar from a somewhat troubling Automotive News headline declaring that startups were displacing small car dealerships, taking out the little guys while the most bloated big lots weathered the storm. “Smallest dealers pressed as online startups reshape used market,” Automotive News declares, citing a JP Morgan analyst:

“A lot of smaller independent used retailers, or independent franchise dealers, they are the ones that are likely to suffer the most because they don’t have the capital or the relationships or the bandwidth to invest in the move towards digital,” said Rajat Gupta, auto retail analyst with J.P. Morgan.

Certainly, this sounds like a potential problem for independent dealers in the

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