The used-car e-commerce platform Vroom has opened a new last-mile logistics facility in Dallas-Fort Worth aimed at making online car buying a little more personal.
With headquarters in New York and Houston, Vroom has delivered to Dallas-area residents since the company was founded in 2012. The new facility is in Euless, equidistant from Dallas and Fort Worth, and will allow the company to send a concierge employee along with your purchase to help you navigate the ins and outs of your new vehicle.
The facility will serve customers within a 70-mile radius, providing the enhanced service as far east as Quinlan and as far west as Mineral Wells.
Vroom declined to say how many employees it would have at the Euless facility or how many concierges it would hire.
Two years ago, Dallas and Orlando were the test markets for the concierge service, which the company said garnered high