What problem is the Apple Car trying to solve?

The Apple Car won’t be unveiled until it’s ready. It’s the slow-and-steady approach Apple often takes when working on a new product. The Cupertino-based company usually opts to stand back and evaluate the marketplace, carefully dissecting problem areas and finding ways to improve. This is most evidenced by the iPhone.

If Apple wanted to, it could have created a handset to compete with the PalmPilots and BlackBerrys of 2005. Yet, Steve Jobs and co. focused on creating a paragon of technology, rather than a version of what was currently available. Apple instead developed technologies that could fulfill that vision. Of course, after the iPhone was unveiled, the market shifted completely. Apple could do the same with car world. Maybe.