The promise of Chinese cars landing on US soil is, yet again, broken. Automotive News reported Monday HAAH Automotive Holdings, a big player hoping to import Chinese cars to the US, has filed for bankruptcy after a seven-year-long journey. The publication spoke with HAAH CEO Duke Hale, who delivered the news. HAAH did not immediately return Roadshow’s request for comment on the filing.
With the news, the US will not see the plannedor T-GO brands HAAH wanted to launch in the US. The cars from both brands were to come from China’s Chery Automobile Company. HAAH first aimed to simply import the cars through a Chery joint venture, then pivoted last year to say it would actually build the cars in the US. The company never announced a