Chinese cars aren’t coming to America via HAAH as firm files for bankruptcy

This was the luxury SUV HAAH planned to sell under the new Vantas brand. It’s just a rebadged Chery.


Chery/HAAH

The promise of Chinese cars landing on US soil is, yet again, broken. Automotive News reported Monday HAAH Automotive Holdings, a big player hoping to import Chinese cars to the US, has filed for bankruptcy after a seven-year-long journey. The publication spoke with HAAH CEO Duke Hale, who delivered the news. HAAH did not immediately return Roadshow’s request for comment on the filing.

With the news, the US will not see the planned Vantas or T-GO brands HAAH wanted to launch in the US. The cars from both brands were to come from China’s Chery Automobile Company. HAAH first aimed to simply import the cars through a Chery joint venture, then pivoted last year to say it would actually build the cars in the US. The company never announced a

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How S4M converted 44% of impressions to Volkswagen dealership visits

Volkswagen is a German multinational automotive corporation, famous for its high-quality cars. Founded in 1937 with the sole purpose of mass-producing today’s world-renowned Beetle, it now designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery across the globe. The company operates in approximately 150 countries and has maintained the largest market share in Europe for over two decades.

In the race to gain consumers’ attention during the crucial period of January, Volkswagen Import wanted to complement its mass media advertising strategy by leveraging mobile activations to increase its visibility and promote its four bestselling car models – Golf, Polo, T-Roc and Tiguan – to drive more visits to dealerships across Belgium.

The strategy

To reach over-solicited buyers and make its brand stand out, Volkswagen partnered with drive-to-store specialist S4M for the Brussels Motor Show 2020 to create a dynamic mobile campaign that would appeal to car lovers

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The Last Word Guide To Health And Fitness Tech For 2021

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The epidemic of unhealthy weight ranges also affects kids … Read More

Car shopping isn’t likely to get easier, as chip shortages deplete auto dealers’ lots

For the next few months, Charlie Gilchrist figures his 11 car dealerships in Dallas-Fort Worth will sell just about every new vehicle they can get from the factories — and at increased prices.

In normal times, that would be cause for joy. Not so much now.

A global shortage of computer chips has forced automakers to slash production. The result has been far fewer vehicles on dealer lots, just as the waning pandemic has fueled pent-up consumer demand for cars, trucks and SUVs.

With shrunken supply and robust demand, dealers like Gilchrist could sell many more cars and trucks, if only they had more. Even at elevated prices — the average new-vehicle sales price tops $40,000, up nearly 10% in two years — customer demand exceeds supply.

“It’s pretty evident when you pull onto our lots that there’s not much selection,” said Gilchrist, whose lots carry brands ranging from General

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