Chevy Is Hosting a Week of (Chevy-related) Automotive Celebration

From Autoweek

Chevrolet isn’t letting a little thing like the Woodward Dream Cruise cancellation kill its summer. The company is hosting a weeklong virtual car show called Cruisin’ the USA in your Chevrolet, hosted on the company’s social media channels all week.

“Classic car events have served as a place for us to honor Chevrolet’s deep automotive history and its influence on our present and future with car enthusiasts from around the world,” said Steve Majoros, Chevrolet marketing vice president. “Cruisin’ the USA in your Chevrolet is a way for us to keep that spirit alive.”

Each day incorporates a different theme with historic footage, guests, trivia and more. Expect a lot of Chevy love (Luv?) for the brand’s vehicles new and old. We’ll also get a look inside GM’s Heritage Center and check out some custom builds.

Here are the days and topics:

–August 10: The Origins and Innovations of Chevrolet

–August 11: Chevy’s Most-Iconic Designs

–August 12: The Proud Truck Tradition

–August 13: The Peak of Performance

–August 14: Team Chevy – A Culture of Winning

–August 15: Chevy’s Heritage – A Fan Celebration

–August 16: Race Day – Cheering on Team Chevy at NASCAR Cup Series at Daytona and Indy 500 qualifying races.

Today’s theme will kick off with “a journey back to 1911 when Chevy was founded by Louis Chevrolet and Billy Durant.” It will include archival photos of some of the company’s greatest achievements.

For the kids there are downloadable specially designed coloring pages, puzzles and activities. It also has special themes for Animal Crossing, a popular new game on Nintendo Switch. Ask your kids, or grandkids about it.

Check out Chevy’s Facebook, Twitter and YouTube.