The 2023 Nissan Z’s Pricing Undercuts the Toyota GR Supra Big Time
The new 2023 Nissan Z has been a long time coming, and while the recently announced production delay is frustrating, we’re finally on the home stretch. First drives of the new sports car are finally out—including ours, read it here!—and pricing has been announced, with the Z starting at just over $40,000 once it hits dealer lots later this summer. Forty-ish grand? That price severely undercuts the new Toyota Supra, the Nissan’s primary competitor.
The 2023 Nissan Z Coupe Sport, the base model, will start at $41,015 after factoring in destination and handling fees, while the Z Coupe Performance model will start at $51,015 and the limited run of Z Proto Spec models will start at $54,015. Those asks represent quite the price bumps over the outgoing 370Z, which started at $30,985 including destination for the 2020 model year.
However, the new car produces 68
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