automakers

Car dealers are raising prices. Automakers are pushing back. Consumers are stuck in between.



Business

Data shows such markups are pervasive across the industry: More than 80% of U.S. car buyers paid above MSRP in January, according to Edmunds.

A long line of unsold 2021 Grand Cherokee sports-utility vehicles sits at a Jeep dealership Sunday, Jan. 24, 2021, in Englewood, Colo. AP Photo/David Zalubowski

Soaring car prices have set off a battle between automakers and independent dealers, with consumers routinely paying hundreds, often thousands, more than the listed price amid a protracted vehicle shortage.

Ford and General Motors recently upbraided dealers for ignoring the manufacturer’s suggested retail price, or MSRP, a practice that was practically unheard of a year ago and GM calls “unethical.” They’ve threatened to withhold deliveries of their most popular offerings, including Ford’s buzz-generating F-150 Lightning pickup, and other forthcoming EV models.

But data shows such markups

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Car dealers are raising prices due to low supplies. Automakers are retaliating. Consumers are stuck in between.

Soaring car prices have set off a battle between automakers and independent dealers, with consumers routinely paying hundreds, often thousands, more than the listed price amid a protracted vehicle shortage.

Ford and General Motors recently upbraided dealers for ignoring the manufacturer’s suggested retail price, or MSRP, a practice that was practically unheard of a year ago and GM calls “unethical.” They’ve threatened to withhold deliveries of their most popular offerings, including Ford’s buzz-generating F-150 Lightning pickup, and other forthcoming EV models.

But data shows such markups are pervasive across the industry: More than 80% of U.S. car buyers paid above MSRP in January, according to auto market research firm Edmunds. That compares with 2.8% the same month a year ago and 0.3% in 2020.

The premium set consumers back $728, on

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Win on Sunday, sell on Monday still a goal for automakers

DETROIT (AP) — Rick Hendrick erased any doubt that marketing in motorsports is still effective when his automotive sales group bought the sponsorship rights through 2023 for NASCAR title contender Kyle Larson.



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With few companies willing to back Larson upon his return from a nearly yearlong suspension for using a racial slur, Hendrick put the website for his dealerships on the hood of Larson’s car. Larson started winning races, which company officials say drove traffic to HendrickCars.com that netted $1.8 million in leads and over $5 million in television exposure.

“We’re having the best year we’ve ever had,” said Hendrick, owner of the largest privately held dealership in the country. “The market is blazing.”

When motorsports began to gain mainstream traction in the 1980s, the motto for auto dealers was always “Win on Sunday, sell on Monday.” But the economic downturn of 2008 nearly

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What you need to know about electric vehicles as President Biden, automakers announce EV goals

Gas will be out of gas if President Biden has his way.

The White House on Thursday announced a goal of making half of all new cars, trucks and SUVs sold in the U.S. zero-emission vehicles by 2030, including battery-powered electric vehicles and hydrogen fuel cell cars.

The goal drew support from the automotive industry’s largest players, including General Motors, Ford, Toyota, Honda, Volkswagen and Stellantis, the company formerly known as Fiat Chrysler. Supporters of Biden’s electric vehicle plan manufacture and sell the world’s most popular gas-powered vehicles, from the Ford F-150 pickup to the Toyota RAV4 SUV and the Honda Accord sedan.

Biden promoted the transition from gas to electric vehicles as crucial to combating climate change, which is worsened by emissions from internal combustion engine (ICE) vehicles.

But getting from here to there will take years and involves numerous challenges.

► Charging access poses hurdle: More electric

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