Volkswagen is a German multinational automotive corporation, famous for its high-quality cars. Founded in 1937 with the sole purpose of mass-producing today’s world-renowned Beetle, it now designs, manufactures and distributes passenger and commercial vehicles, motorcycles, engines and turbomachinery across the globe. The company operates in approximately 150 countries and has maintained the largest market share in Europe for over two decades.
In the race to gain consumers’ attention during the crucial period of January, Volkswagen Import wanted to complement its mass media advertising strategy by leveraging mobile activations to increase its visibility and promote its four bestselling car models – Golf, Polo, T-Roc and Tiguan – to drive more visits to dealerships across Belgium.
To reach over-solicited buyers and make its brand stand out, Volkswagen partnered with drive-to-store specialist S4M for the Brussels Motor Show 2020 to create a dynamic mobile campaign that would appeal to car lovers