Detroit might be the nation’s car capital, but for the next three days Chattanooga will be America’s automotive showroom and playground.
Up to 40,000 auto enthusiasts are expected to flood the city to attend the 2021 Chattanooga Motorcar Festival, which begins at 8 a.m. Friday downtown.
Barry White, chief executive officer of the Chattanooga Tourism Co., said the economic impact of the festival on the city has been estimated at $4.8 million.
“We expect it to be bigger and better than before,” he said. “People will be exposed to cars they may never see again in their lifetimes.”
The festival launched in 2019, but a planned 2020 motorcar festival was canceled due to the pandemic.
Organizers are taking over sections of downtown, which will become a virtual automotive theme park to benefit neuroscience research, including the search for an Alzheimer’s disease cure.
Events this year will include racing, showing