Women in Retail: Robyn Jordan of DriveTime Automotive Group


Automobile Remarketing is recognizing the 2022 Gals in Retail honorees in the current issue of the journal and at Utilised Motor vehicle Week this drop in San Diego. 

With these awards, we precisely acknowledge top rated leaders on the retail side of the auto business, like honorees from dealerships, seller groups and third-occasion suppliers/distributors.

Over the next couple months, AR will be submitting Q&As with just about every of the honorees on this web-site.

Next up is Robyn Jordan, who is head of people at DriveTime Automotive Group.

Vehicle Remarketing: What do you appreciate most about working in retail automotive, and what would you adjust?

Robyn Jordan: I carefully appreciate the men and women in this field. There are so a lot of gifted persons in retail automotive and the finest aspect is that they all arrive from diff erent backgrounds. Once they get automotive in their blood, nevertheless, they’re in this article to stay!

There is something uniquely great in working with a diverse team of people today who provide new views to our troubles. Discovering artistic answers to get the proper shopper, in the suitable car or truck at the appropriate deal conditions is really an artwork that is completed through working with each other. I would adore to see more innovation in this house.

As retail automotive experts, it is our intention to find methods to meet the buyer where by they are. What an remarkable thing it would be to present a personalized encounter centered on customers’ procuring patterns.

AR: What is the top rated development you’re observing in retail automotive this calendar year?

Jordan: The automotive industry is fast changing, and I really don’t see that slowing down whenever before long. There are two traits in distinct that I’m watching for that go hand-in-hand. One facilities about affordability as we proceed to see the impacts on provide chain and manufacturing have an impact on price. Two is the continued evolution of electric powered autos and know-how, which defi nitely plays into affordability.

AR: What piece of vocation guidance would you give your young self?

Jordan: It is so essential to be individual and soak almost everything in. Some text of wisdom that mentors are sharing with you may possibly not make perception now, but I promise it will be exceptionally precious a single day. Keep your mental curiosity and question queries — I simply cannot strain that enough. Also, never be concerned to acknowledge when you are uncertain of anything. There are men and women to assist you, guide you and response the queries you have… Lean into it and get edge of it! Establish reliable associations so you can normally carry on understanding.

AR: What has been the prime crucial to your achievement in retail automotive?

Jordan: It is easy: listen to the persons! As a human sources professional, I have discovered success through listening cautiously and solving the correct issues. Also frequently, we are browsing for alternatives just before we have even identifi ed the situation. Listening with intent and compassion goes this sort of a very long way and will allow us to bring innovation and engagement to the field, which assists our men and women continue to do the exact same.

This industry is tough — get the time to learn from others and create sturdy connections. Furthermore, investing in long term leaders by leadership development courses is invaluable. Once you equip leaders with the equipment they need to have to provide their stories, you will fi nd an overall firm of determined and joyful staff. And that is true success!

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