Car PR Execs – Quid Pro Quo, Its Only Fair

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Please take a moment to read our thoughts on our “One Hand Washes The Other” relationship…

Co-founders Note: Kudos. Unpaid-For Editorial Brand Exposure has been proven to be in a Virtual Tie with Paid-For TV Advertising In influencing Automotive Purchasers according to a new report from Foresight Research.

I’d say that this data should finally empower car maker PR execs to do what’s right, to be able to step up and control budgets to monetarily support the publishers of automotive editorial web sites, editorial web sites that have been giving car companies space and time for free and providing the most effective support for auto brands without receiving even a minimum paid-for payment, its now time to step up before its too late. Will it have to come to…”no monetary support, no more freebies?” Subaru For 1997 (

The ownership of The Auto Channel believes that after 26 years of providing Subaru with free access to our audience for your brand’s advertising and publicity its only fair for us to receive an earned share of your paid advertising.

The truth is we feel really taken advantage of when after The Auto Channel edits and publishes your brand’s news or a new vehicle review at no cost, we see your paid advertising aired on the most obtuse no audience cable TV shows, paid-for-advertising that will generate less impact on the purchase decision while profiting from free exposure that reaches a more meaningful audience.

Free exposure is great for your company but unless we receive a share of your paid advertising, we won’t be around to promote your products gratis .

For your information The Auto Channel audience of over 500,000 and our Domain Ranking of 70 are so important to companies seeking higher GOOGLE SEO rankings that they pay us $2-300 for us to publish a linked guest editorial post…your company gets more yet pays zero.

We don’t want the present one sided “you take-but-not-give” to evolve into The Auto Channel and other non e commerce based web sites charging car makers for publishing their promotional news releases and reviews…but it may have to.

Over these past years we have created almost a million pages of automotive content including Buyers Guides for every brand vehicle sold in North America, each contains thousands of brand specific articles, reviews, images and company news, each indexed, parsed and instantly available to researchers and shoppers in perpetuity.

This effort is expensive to initialize and maintain and its time that car makers paid us a realistic ad budget includes that can guarantee our continued promotion of your brand also forever.

Yes I understand that there remains an historic internal separation between PR and Paid Advertising, but a new report changes all of that . “Free Auto PR Beats Crap Out Of Paid For TV On Dollar For Dollar Basis” means that its time for us to gain ad money that will show that our free PR exposure, as effective as paid advertising in influencing top of mind brand valued.

OK, you have heard our argument and plea for advertising revenue, so here are “toe in the water” advertising packages, that will show a positive appreciation for editorial publishers like The Auto Channel.

Please break with your one sided policy and act on this request with a strong suggestion to those ad buyers who are obliviously oblivious to the PR value and partnership with The Auto Channel.

Value Advertising Rates 3Q 2021, 4Q 2021

Traditional Advertising Packages:

20,000 ROS Impressions per month – $600

80,000 ROS Impressions Per Month – $2100

150,000 ROS Impressions Per Month – $4000

250,000 ROS Impressions Per Month – $7200

FIXED POSITION – (Product Page Exclusivity)

728×90 Top Banner – 22.50 CPM (No Bonus)

300×250 Top Half Screen Banner – $18.50 CPM

160×600 Top Half Screen Banner – $16.50 CPM

20% Discount For 1/3,1/3,1/3 Banner Distribution

50% Discount for 100% 1/3,1/3,1/3 Banner Distribution Below the fold

Cancellation Policy – All Banner Advertising Has A 45 Day Cancellation But If You Believe That Your Adverting Here Is Not Working Let Us Know So We Can Adjust Positions.


Bob Gordon


The Auto Channel

332 West Broadway

Louisville, KY 40202