As Car IQ Founder and CEO Sterling Pratz told PYMNTS, it wasn’t really an idea ready for development because the underlying infrastructure hadn’t been built yet. Connected cars, he said, are only as useful as what they connect to.
“Fast forward to today, and gas pumps are connected, tolling stations are connected, parking lots are connected, McDonald’s is connected, Starbucks is connected,” Pratz said. “These things suddenly become a reality of today.”
The connected car future, he said, is here. As of today, Car IQ is connecting cars directly to merchants to pay for services. They are buying fuel on demand, paying for services at centers like tire changes, brake jobs, tune ups, oil changes and general incidentals around the car. They’re moving into things like tolling and