Day: October 10, 2021

What does appearing in a 007 movie do to a vehicle’s value?

A few days ago, Howard Koby reported on the Bond in Motion exhibit of James Bond movie cars and other vehicles on display at the Petersen Automotive Museum in Los Angeles. In conjunction with such events and the release of the latest 007 movie, “No Time To Die,” Hagerty’s valuation analysts — the company’s version of the Q division, if you will — have compared the values of the movie-use cars with the same production models.

As you would imagine, such provenance increases value, in at least one case by nearly 5000 percent.

“It was Auric Goldfinger in the 1964 James Bond movie who was said to have the Midas touch, but Hagerty has found that just an association with the spy franchise is enough to make car values soar,” Hagerty reports.

“Our valuation analysts compared the values of real Bond cars which were used during the production of the

Read More