Well this is awkward, I bet when Daimler hatched the idea to spin off its truck division from the rest of Mercedes Benz, they thought that they were taking a weight off Merc which was going to race off into the exponential-stock-increasing-distance, whilst Daimler Truck (OTC:DTRUY) plodded along in the slow lane of the autobahn. Well, if Aesop taught us anything, it was that “slow and steady wins the race” and that clearly seems to be on display here. Not that the two entities are in any sort of competition, Mercedes Benz still owns 35% of Daimler Truck.
Let’s start by diving into the numbers. When we analysed Mercedes Benz a couple of weeks ago, we noted that, though they had increased revenue, unit sales were down overall. Daimler Truck bucks this trend posting an increase in unit sales: 109,286 in Q1