Despite a string of bad news for Nissan, from its CEO’s fall from grace, to crashing stock prices, to the halt in production brought about by the COVID-19 pandemic, a ray of light shines upon the beleaguered Japanese car brand after a study found it to be the most-awarded mass market brand in 2020.
The latest J.D. Power 2020 Automotive Performance, Execution and Layout (APEAL) Study, released last week, revealed that Nissan managed four segment wins, the most of any mass market brand.
The all-new 2020 Nissan Sentra is Nissan’s best performing car in the study, scoring 42 points above its segment average (compact car). Meanwhile, the all-new Nissan Versa scored 41 points ahead of segment average (small car). Consequently, the latest Nissan Maxima was 30 points ahead of segment average (large car) marking the third APEAL segment win in a row for the Nissan Maxima.
Nissan’s fourth winner, the Nissan Armada SUV, ranked 25 points better than its segment average (large SUV).
“Delighting our customers takes a combined effort in partnership with our dealers,” said Mike Colleran, senior vice president, U.S. Marketing and Sales, Nissan North America. “We’re quickly revamping our portfolio with vehicles that thrill in both design and performance, and our dealer partners are experts at matching them to customer needs, which equates to these great customer satisfaction results.”
Nissan also managed to improve its ranking in the J.D. Power study, climbing from 14th place in 2019 to a tie for sixth in 2020.
“This was an extremely positive performance from Nissan as they are looking to reinvigorate their brand image,” said Dave Sargent, vice president of automotive quality at J.D. Power. “Eight of Nissan’s 10 ranked models scored better than their segment average, with four achieving Best in Segment. The automaker is performing very well in terms of delighting their customers when it comes to owning and driving Nissan vehicles.”
Unfortunately for the Philippines, none of Nissan’s award winners listed above are available locally. Of course, that doesn’t mean that the models offered here are slouches. Car buyers will find plenty to enjoy in the likes of the Nissan Navara, X-Trail, and the ever-quirky Juke, all respectable winners in their own right.
Photo/s from Nissan