Day: December 11, 2020

How to bring the e-commerce buying experience into the store

The COVID-19 pandemic has impacted almost every facet of our lives and created havoc across multiple industries. One of the industries that have been impacted probably more than others is the automotive industry. What comes to mind when you think about car buying? Car salesman? Negotiations? Feeling like you got a bad deal in the end even if you did get a good deal? Huge car lots with lots of flags and giant dinosaurs? For the most part, many people do not consider the car buying experience as one of the positive moments in life, ever!

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The instore buying experience should adopt some of the e-commerce buying practices – personalized, targeted and relevant to the buyer’s needs and jobs to be done. 

Compare that with the experiences most people get today with your average e-commerce buying experience. It’s personalized, it’s targeted, it’s intuitive — and puts the control of the

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