How Feldman Chevrolet dealership in Livonia became a top seller
In late 2009, longtime Livonia car dealer Kit Tennyson was counted out by pretty much anyone in the business.
The Chevrolet store on Plymouth Road that bore his surname was barely making ends meet. It sold about 120 new and used vehicles a month despite its desirable location that could easily deliver double or triple that amount.
So that year, General Motors put it on the list of 2,400 U.S. dealerships it would terminate under federal bankruptcy protection over the next year.
The showroom was stale, the service area needed upgrades. The staff was downtrodden and defeatist, recalled Jay Feldman, owner of Feldman Automotive Group.
Yet Feldman saw potential in the store and its location. He would end up being the guy to team up with Tennyson to turn it