Day: July 6, 2021

Maxim Integrated’s Automotive Backlight Driver with Integrated Boost Converter Sustains Full, Constant Brightness of In-Car Displays Even During Cold Crank Conditions | State

SAN JOSE, Calif., July 6, 2021 /PRNewswire/ — Maxim Integrated Products, Inc. (NASDAQ: MXIM) introduces the four-channel, low-voltage MAX25512 automotive LED backlight driver with integrated boost converter. It is the only integrated solution that retains full, constant brightness of in-car displays even during extreme cold crank conditions down to 3V input voltage. The single chip LED driver eliminates an external MOSFET and current sense resistor and integrates I2C communication to lower bill of material cost and reduce board space by 30 percent. The highly integrated LED driver includes four 120mA channels with the industry’s highest efficiency at 2.2MHz operation.

Today’s automotive start-stop systems increase fuel economy, but they can challenge the power delivery system to maintain the same level of display brightness during re-start. For example, features like display illumination upon entry can be affected by cold crank situations, with the engine drawing down the car

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Car sales slump as vehicle prices continue to surge

Vehicle sales dropped again in June, the second month in a row of declining vehicle sales, as rising prices and shortages keep would-be buyers away.

Imported vehicle sales fell 13.1% from the previous month while domestic vehicle sales also declined, down 8.7% overall as auto sales shrank 11.2% and truck sales fell 8%. The declines dragged car sales to below their pre-pandemic level.

“Vehicle sales have contracted for two consecutive months as extremely high prices, particularly for used cars, is cutting off demand,” Oxford Economics’ Mahir Rasheed said in a research note. 

Consumers are feeling the pinch. The portion of households who said June was a good time buy a vehicle was at its lowest level in nearly 40 years, according to the University of Michigan. Oxford Economics expects the drag on car sales to last through the year. 

“While robust domestic demand and an improving health backdrop will

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